LOGO DESIGN • BRAND IDENTITY • PRINT COLLATERAL • PRODUCT DESIGN

The Challenge

Suan Fuah is an eco-village and town property development company that was established in Bangkok Thailand that was in need of a corporate identity to complement their new business venture.

My Role

As the Lead Designer, my role was to create a logo that was pleasing to the client and that would communicate what the company was about. The name Suan Fuah when translated to English means "Garden | Blue Sky". The client wanted a logo and brand identity that was modern, minimalistic, and sophisticated and that communicates their core beliefs and values: High Tech | Nature | Friendly | Planet saving.

The Result

The logo is inspired by Thai pattern designs working with the 1st letter of their name S to create a unique pattern as per inspirations the client had noted in the brief. The new logo is pleasing to the client and communicates the flow between nature and the real world.