LOGO DESIGN • BRAND IDENTITY • PRINT COLLATERAL • EMAIL TEMPLATES • WEBSITE DESIGN

The Challenge

Spotlight Agency is a promotional modeling agency based in Cape Town South Africa. They have been around since 2008 with a single mission of taking their clients' vision and seeking to embody this in every aspect along the way. Spotlight Agency was in desperate need of a rebrand in order to portray themselves in a sleeker, sexier, and more sophisticated light to appeal to a high-end clientele and to compete with some of their competitors within the promotional modeling industry.

My Role

As the Lead Graphic Designer, I was asked to rebrand the company's image by means of a new logo, corporate identity, print collateral, emailer templates as well as a new website design for both the front-end (user-facing) as well as the back-end (admin-facing). The process of rebranding involved lots of time spent researching competitors within the industry, speaking to stakeholders, and researching timeless design trends in the industry.

The Result

The rebrand was successful in all aspects, with an increase in sign-ups from models on our website, clients really liked the new brand and the professional manner and format in which event documentation was sent to them. The staff really found the new back-end management system easier to use especially regarding the responsive aspect of the site on mobile as well as how easy the site was to navigate and use whilst managing an event on the go and on your phone.