LOGO DESIGN • BRAND IDENTITY • PRINT COLLATERAL • WEBSITE DESIGN

The Challenge

Global Logistics Internet is a small i-gaming company based in the heart of Century City, Cape Town. They have been around since 2004 - and that's about as old as their branding was as well. As an i-gaming company, they strive to develop cutting-edge platforms, innovative plugin games, and marketing solutions to rival the best.

My Role

GLI was in need of a brand revamp so we conducted extensive research by means of stakeholder interviews, visual storyboards that showcased logo inspiration, colour palettes, and website design ideas. With the initial research decisions having been reached - I designed a logo, a brand style guide, an email signature, internal collateral, and a new WordPress website which I maintain on a regular basis.

The Result

The result of this rebrand was positive from all fronts. New potential employees or candidates said the new look and feel appealed to them more because the new colour palette was rich and vibrant. The staff themselves were excited about the rebrand which resulted in company hoodies which many proudly wear on a regular basis as well as new company values which inspired a workshop to launch them as well as the rebrand.