LOGO DESIGN • BRAND IDENTITY • PRINT COLLATERAL

The Challenge

JAW is a creative woodwork business that was started by Jody Williams and inspired by his girlfriend Ashley in light of the Covid19 Pandemic to earn some extra cash. Jody was in need of a logo for his newly established woodwork business - "JAW" which stands for Jody and Ashley's Woodworks.

My Role

The logo he sought out is a simple design that would feature the letters JAW neatly centered between a border with a clamp icon used in woodwork as part of the bottom border design. The reason for this simplistic choice in logo was that he wanted to use the logo as a carved design in his woodwork designs. As part of the marketing material needed to expand his business, JAWS CI would feature a business card, labels or tags as well as packaging to transport his custom designs to his customers.

The Result

The end result was a client that was happy with his logo design and a host of clients that were impressed with his newly established brand identity that could showcase and put a stamp on his talent.